Something that I found interesting in this section was the
part about Fallacies in Marketing. Especially the part about the fallacy of
popular appeal, which basically is the idea that everyone is doing it so you
should do it too. Many people tend to follow what “in” Fashion does a great
shop at making trends happen and make people want to buy it. For example, Hollister gives off the vibe, if
you buy our clothes you will be more of a beachy type of person and many people
buy into that idea and buy all their clothes from there. A lot of companies
like to use celebrities as a form of wanting people to buy things. If “Kim
Kardishian” has an iphone, then everyone is going to want to buy one only
because she has one. Many people only want to fit in so they spend whatever it
takes to do so and many companies know this.
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